Every minute, approximately 3.8 million searches are performed on Google’s search engine alone. Yes, using search engines, millions of people are looking for answers to questions, desired products, various types of services, and many other things every minute. Therefore, Google knows everything. It knows how many things interest us people every day and how quickly we need adequate and accurate answers to these questions. Accordingly, the Google search engine is very careful about “searchers”, respects their time, and directs the entire algorithm towards their comfortable experience.

The vast majority of searchers look for the answer to their question on the first page of search results and very rarely go to the second and subsequent pages. What’s more, when searching, more than 25% of users are interested in the first link, the first result displayed in the search engine, and do not look at the rest of the results. The reason is simple: search engines try to make users spend minimal time and effort in searching and offer a complete answer to the question asked on the first page.

How does a search engine algorithm determine which website should be displayed in first, second, or third place for a specific search term?

The algorithm checks the website using so-called crawlers, determines according to pre-established criteria whether the website’s level of optimization meets these criteria, how much better the page is than competing websites, and then, based on the analysis of this data, assigns the website a place in search engines.